I steal away to a quiet corner with The Gloss or Image or some such magazine every once in a while. And what I don't want to find is free samples of face cream, even with compelling assertions that 17 out of the 20 women on whom they were tested found it made them look a bit younger.
What I'd like is some fabric samples. Samples from dresses and duvet covers, coats and curtains, skirts and sofas.
A lot of my shopping is on the internet, you see, as I live on the edge of my page in the atlas, but choosing fabric goods online lacks the tactile element. So if you provide the samples, I'll notice your magazine AND I might buy the products advertised.
But there's no way I'll buy the face cream; I'd only feel foolish and exploited and that I was letting down the 3 out of 20 women who had stood their ground and said, "no, this facecream makes me feel much older."