... 3rd marks Chanel's first-ever attempt to appeal to a low- or no-income consumer market, and is part of the fashion world's desire to "give something back" to developing countries that have offered much in the way of photo-shoot locales and labor outsourcing. After six years of trial and error, Chanel's 17-member development team was able to bring the perfume's cost down to a more affordable $100-an-ounce.
I was reminded of this inspired piece of satire when I came across the photomontage art of Martha Rosler, who uses context displacement to bring together war and interior decoration in a medley of incongruities.
Martha Rosler, Red and White Shades (Baghdad Burning)
In these collage images from her exhibitions Bringing the War Home: House Beautiful, 1967-72, and Bringing the War Home: House Beautiful, New Series (2004), news photos of the Vietnam War and the Iraq war are combined with images from contemporary design magazines.
An old-fashioned and effective technique, and one that makes choosing the right kitchen light-fitting seem trivial when set amid a more grim reality. And yet this is how our society is constructed, with well-delineated areas of interest that co-exist unremarkably side by side until they are nudged a little too close together for comfort.
Intriguing art? A cheap trick? A truth? An artificial juxtaposition?